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Tokyo, January 2018
Tokyo, January 2018

Ian Brignell

Ian Brignell is an award-winning lettering, logo and font designer. Recent awards include a 2018 BRONZE CLIO for SUBWAY in the corporate identity category, an honour shared with Turner Duckworth (NYC & SF), a 2017 GOLD CLIO for Budweiser PROHIBITION packaging, an honour shared with JKR (NYC) and a 2016 GOLD CLIO for BUDWEISER in the Brand Redesign/Global Redesign category, also with Jones Knowles Ritchie.

Ian Brignell’s design impact on many of America's most iconic brands is remarkable. Best of all, Ian loves what he does and he gets to do it everyday.

Ian Brignell’s logo designs include Subway, Paramount Network, Budweiser, BlackRock, Bud Light, Canada Life, Kashi, Bell, Altice, Smirnoff, Miller High Life, ABInBEV, Telefonica, Harvard, Western, Coors Light, Coors Banquet, Duracell, Dove, Vaseline, Burger King, Hunt’s, Bauer, Harvey’s, Shaw, ChapStick, Playtex, Estée Lauder Pleasures, CIBC, Chapters, Swiss Chalet, Merck, Leffe, Hershey’s, Bigelow, Hoegaarden, Barrick, Crown Royal – the list goes on and on.

Ian has designed custom fonts for Subway (Six-inch and Footlong), Coke’s Share-a-Coke campaign (YOU font), Budweiser (Bold and Crafted), Bud Light (Bud Light Bold and Black), Altice (Reg, Med and Bold), Michelob Ultra (Reg and Bold), Bell (Slim in 6 weights), Shaw (Reg, Med and Bold), Chesterfield cigarettes and Naturalizer, among others.

In 2019, DDB Worldwide adopted our IB TYPE font, Brignell Square, for use in their visual identity system and logo design. Proudly, we now offer this retail font to everyone.

For Ian, it all started a long, time ago. "It may sound strange, but it all began for me in grade 4 during reading class. I remember being bored with the book I was supposed to read, and my mind wandered until it was struck by an idea. I decided to sharpen my pencil as much as I could and then I attempted to duplicate, size-as, the 16 point century type that was on the page before me."

In high school Ian studied art and calligraphy. Then he found a copy of The Speedball Textbook by Ross F. Georges. The rest is history.

IB TYPE is a passion project.

Some background: Ian studied graphic design at Sheridan College in Toronto, Canada (grad 1982). He began his own graphic design firm, ran it for three years then closed shop because he wanted to see the world. An inveterate traveler, Ian ended up living and working in London, England. He returned to Canada in 1988 and founded Ian Brignell Lettering Design. He lives in Ottawa with his wife, Catherine O’Toole. IB TYPE Inc. was founded by Ian and Catherine in 2014.